Combine ERP with Ecommerce Effortlessly
Automatically pass integral information to customers and associates in real-time with Sniperdyne’s ERP eCommerce solution.
Digital tools for smarter business operations
Want to create efficiencies that will keep product prices in check and customers loyal? Have you considered adding eCommerce to your ERP? It’s one of the ways savvy SMBs are able to better manage internal operations on the digital side, but also minimize the need for customer/technical support tickets and phone calls.
In this post we’re taking you behind the scenes to show you how you really can implement ERP with e-commerce effortlessly. Our good friends at Sniperdyne with their Nomad eCommerce solution can help. It’s a great companion for both Macola 10.6 and Exact ERP software solutions.
ERPCommerce in a Nutshell
Sniperdyne eCommerce software allows SMB manufacturers and distributors to compete on a large scale, unlike anything that has been previously attempted. And they nailed it. Nomad erpCommerce is an eCommerce shopping cart application designed and built to integrate directly with your ERP. It essentially relieves the time and money that customization and third party providers add in pressure to the bottom line.
Big data + UX + Automation = Winning
Synchronized data between eCommerce and ERP enables vendors to eliminate painstaking manual entry or reentry of customer data, order data, item data, etc. because the integration makes data available to entry points. It provides all the right data to users like inventory, price, order/shipping status, payments, etc. There is also a content management system (CMS) to let them create and update the erpCommerce site without technical web development/design skills.
This formula for better user experience (UX) combined with big data and automation can help SMB manufacturers, distributors and the like provide their vendors with easy to use tools that can scale business. Vendors get SEO and full branding to achieve maximized results and quick setup of a professional website. But the real value is the flow and management of information that will keep customers engaged with the site and become loyal repeat visitors.
Yeah, Okay… So How Does it Work?
With APIs and ERP maps, consistent and accurate information can freely flow in a controlled way. This dramatically reduces administration. Through the flow of information between APIs and ERP maps, cloud data flows back and forth from the ERP and e-commerce website for the vendor. Sure, there are other e-commerce solutions that make use of APIs, but what makes this system unique and an investment worth considering is that it not only fully synchronizes the data but also combines it with the ERP. That is the precise reason we suggest it to our customers. To work in harmony between the ERP and the e-commerce website, the ERP maps must communicate which information traffic should be directed where. That pipeline creates a level of consistency that eliminates manual duplicate entries.
The information that flows can be broken up into three types:
- Customer data
- Order data
- Item data
Pricing, discounts, product descriptions, SKUs, product availability, weight/dimensions and more are included in the flow of information, made available to customers, personnel, manufacturers, distributors, etc.
Any information vital for a customer to complete an order on the website is included in this list. That way, they won’t be calling or creating costly customer/technical support tickets. For example, invoices created in the ERP are sent as data to the site. From there, customers can view or print their order details and always know their order status. For customer service, this is paramount. However, when your customers do need to interact with support, the ERP ecommerce application integrates with Olark Live Chat.
But What Happens When the ERP Processes Change?
Many people want to know what happens when modifications and updates to ERP processes are made. How does this impact the e-commerce and the ERP connections?
The data points between the systems are written as SQL Stored Procedures. That means there is a backup of changes logged within the erpCommerce software for simple modifications. Making changes in how data should flow between the ERP and e-commerce will actually improve, which is why this solution is such an efficiency powerhouse.
There is also something called SQL change tracking. This lets the software detect changes in the pipeline in the cloud, whether it is going in or out. After those changes are detected, only changed data will be transmitted. Information will always be up-to-date and useful to both the business side and the consumer side.
ERP+Ecommerce=Repeat Orders & Customer Delight
Combine your ERP with Ecommerce for vendors and scale your operation with better and smarter links between data, users and infrastructure. With this integration, your ERP will become the hub that vendors can rely on to put their customers first and keep them coming back for more.